About Fiorare
At Fiorare, we turn purpose into presence. We are a branding and design studio in São Paulo that combines strategy, sensitivity and creative direction to create coherent, sophisticated and living brands, able to bloom with clarity at every touchpoint.
Our origin
Fiorare was born in 2026 to translate the essence of businesses into brands that breathe clarity, beauty and intention, combining strategy, design and attentive listening in every choice.
The studio is led by Camila Pugin, brand director and strategist. The projects in the Cases section were developed by her.
Who leads Fiorare
Camila Pugin is a brand director and strategist and leads Fiorare. She developed the cases published on this site, from branding and packaging for an infused water brand to visual identity for party inflatables and for a skincare brand.
She takes care of the strategy and creative direction of the studio's projects, from diagnosis to brand guidelines.
What guides us
“A brand blooms when purpose, strategy and design tell the same story.”
How we work
Strategy before design
We investigate the business and define positioning before proposing any logo.
Attentive listening
Every project starts with an in-depth brief. The brand must represent the business, not the taste of whoever designs it.
Documented clarity
We deliver clear usage rules so the brand stays coherent after the project ends.
Who we work with
Entrepreneurs and small businesses that are formalizing, repositioning or professionalizing their brand and understand they need more than a logo to communicate their value. Our cases span wellness, events and skincare, and the method works for any industry.
100% online service
We work with entrepreneurs in any city in Brazil and in other countries by video call, email and WhatsApp. You do not need to be in São Paulo to create your brand with Fiorare.