Free branding resources
Three PDFs to organize your brand before you hire. Downloads are direct, no sign-up.
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Checklist: before the logo
12 questions to answer before commissioning any visual identity. It helps you find out whether your business is ready for design or needs to start with strategy.
What is inside
- Business, audience and differentiator
- Brand voice and personality
- Where the brand will show up first
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Guide: how to hire a visual identity
What a complete visual identity should include and the questions to ask any design studio before signing. It helps you compare proposals with criteria.
What is inside
- A list of what makes up the identity system
- 10 questions to ask the studio
- Red flags in proposals
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Worksheet: brand positioning in one sentence
A template to fill in and write, in one sentence, who your brand exists for, what it offers and why it is different. The foundation of every brand strategy.
What is inside
- The positioning formula, step by step
- Questions for each field
- Space to write and test your sentence
The materials are free to use for your business. If you would like help applying them, fill in the brief.
Want help putting it into practice?
Fill in the brief and tell us where your brand is today.