AquaBloom
Branding and packaging
Waters infused with rare flowers and herbs, created to turn hydration into an experience.
View AquaBloom case
Branding for brands that bloom.
Branding and design studio in São Paulo, for entrepreneurs and small businesses.
Purpose
We reveal
the essence
of brands
so they can
bloom with
authenticity.
Fiorare is a branding and design studio for entrepreneurs who understand that a strong brand starts before the logo.
We combine strategy, sensitivity and creative direction to turn intent into a clear, coherent and living visual expression.
PurposeStrategyDesignPresence
Cases
Three brands, from diagnosis to application
Simples Aventuras
Branding
Clean inflatables that become part of the decor and turn fun into an experience.
View Simples Aventuras caseSolenne Skin Care
Branding and skincare
Premium skincare brand balancing nature, sophistication, science and sensoriality.
View Solenne Skin Care caseBranding method: strategy before design
In four stages we investigate, structure, design and document, so that purpose, strategy and design tell the same story.
Root
Diagnosis
We understand the business, the market and what makes this brand genuinely different, before drawing anything.
- In-depth brief
- Strategic research
Stem
Strategy
We define positioning, voice and brand architecture: the logic that will support every visual decision that follows.
- Brand positioning
- Brand platform and strategic direction
Blooming
Expression
The identity takes shape: logo, palette, typography and a visual system consistent with what was defined in the previous stages.
- Main logo and variations
- Palette, typography and graphic elements
Fruit
Delivery
The final deliverable is documented clarity, ready to guide every future decision.
- Brand guidelines
- Applications and mockups
Branding packages: two paths for your brand
Brand creation and visual identity, from the essentials to a complete system. Prices depend on scope: you fill in the brief and we send a quote.
L'Essenza
A focused build to turn the essentials of your business into an identity ready to exist.
- Strategic research
- Basic visual identity
- Essential brand guidelines
- Applications
La fiore
A complete build for brands ready to claim their space with clarity, system and consistency.
- Strategic diagnosis
- Branding
- Complete visual system
- Premium brand guidelines
- Complete applications kit
FAQ
Frequently asked questions about branding and hiring
The most common questions from people thinking about creating or renewing their business brand.
How does payment work?
We accept Pix and credit card, with the option to pay in installments. The exact terms of each project (amounts, installments and dates) are set out in the proposal.
Do you work remotely?
Yes. Everything is 100% online, for entrepreneurs in any city in Brazil and in other countries. We talk by video call, email and WhatsApp, and files are delivered in digital format.
Who owns the final files and the brand usage rights?
The client, once the project is paid in full. You receive the final visual identity files and hold the usage rights. Fiorare may show the project in its portfolio.
How many rounds of revisions are included?
The L'Essenza package includes 2 rounds of revisions and the La fiore package includes 3 rounds.
How much does a branding project cost and how long does it take?
The price and timeline depend on the package and the scope and are presented in the proposal. In the brief form you tell us the investment range you have in mind and when you plan to launch the brand, and that guides our conversation.
What is the brief and how do I start?
It is a short form, about 2 minutes long, that works as a filter before we schedule a conversation. It asks about you, your business and what you are looking for.
Which package should I choose?
L'Essenza is for those starting out or formalizing a business who need the essentials done well. La fiore is for those who want to show up in more channels with a complete brand system, including diagnosis, a brand platform and a broad applications kit.
Do you only design the logo?
No. Fiorare does branding: research, positioning, visual identity and brand guidelines. The logo is one part of the system, created after the strategy is defined.
Is your brand ready to bloom?
Tell us where your brand is today and we will show you the next step.