Branding and visual identity packages

Two paths, depending on where your business is. In both, strategy comes before design.

Choose between two brand creation and visual identity packages for small businesses and entrepreneurs. L'Essenza delivers the essentials with clarity; La fiore delivers a complete brand system, from diagnosis to applications.

L'Essenza

A focused build to turn the essentials of your business into an identity ready to exist.

Strategic research

  • In-depth brief

Basic visual identity

  • Visual concept
  • Main logo and variations
  • Color palette
  • Typography

Essential brand guidelines

  • Usage rules
  • Clear space
  • Correct and incorrect uses

Applications

  • Institutional stationery
  • Presentation mockups

Revisions

  • 2 rounds of revisions

La fiore

A complete build for brands ready to claim their space with clarity, system and consistency.

Strategic diagnosis

  • In-depth research
  • Brand positioning

Branding

  • Brand platform
  • Strategic direction

Complete visual system

  • Main logo and variations
  • Color palette
  • Typography
  • Patterns, illustrations and photography

Premium brand guidelines

  • Complete brand guidelines
  • Mini brand guide

Complete applications kit

  • Stationery, uniforms, packaging
  • Menu (when needed)
  • Graphic materials and full mockups

How to choose

L’Essenza is for those starting out or formalizing a business who need the essentials done well: concept, basic visual identity and lean guidelines.

La fiore is for those who want to show up in more channels with a complete brand system: diagnosis, brand platform, graphic elements and a broad applications kit.

Frequently asked questions

How much does it cost?

Prices depend on the package and the scope of the project. Fill in the brief and we will send a quote. We accept Pix and credit card, with the option to pay in installments.

How many revisions are included?

L'Essenza includes 2 rounds of revisions and La fiore includes 3 rounds.

What is the difference between the packages?

L'Essenza delivers the essential identity and lean guidelines. La fiore adds an in-depth diagnosis, a brand platform, patterns, illustrations, photography and a complete applications kit.

How long does it take?

The timeline depends on the package and the scope and is agreed in the proposal.

Do I own the final files?

Yes. Once the project is paid in full, you receive the final files and the usage rights to the visual identity.

Make your brand bloom

Is your brand ready to bloom? Let us turn your essence into a clear, coherent and memorable visual expression.